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Ad Industry Roundup: CBS; WPP; Kiplingers; Political Ad Spend

  Post at : 2008-10-28 18:31:05   View:39  Zoom:【B M S】  


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CBS' new web series stars… Saturn?
: Novel Adventures, an original web series being rolled out the CBS (NYSE: CBS) Audience Network next month, is centered around a book club starring former former Melrose Place regular Daphne Zuniga. But more than books or Zuniga, the series is centered on Saturn. What does a car have have to do with a book club? CBS has it all taken care of: one character is a "successful Saturn dealer" who drives the book club members around on novel-inspired trips.
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WPP and TNS: a done deal (almost)
: Consider this the home stretch… Although WPP Group got TNS execs to raise the white flag earlier this month, clearing the way for the ad giant's $2 billion (


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